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Television: A New Frontier for Marketing Measurement and Targeting
Targeted online display ads have been around for years now. Marketers have found success using these ads to reach their ideal audience based on online behavior and predetermined interests; however,...
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Reaching Today’s Mobile Shoppers
Consumers are growing more and more attached to mobile devices. Tablets and smartphones are evolving into nothing less than personal digital ecosystems, customized for easy access to information,...
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Finding Common Ground Between the MLB Fan Cave, the McRib and Patagonia’s Buy...
I’ll admit it. It’s not often that I mention Major League Baseball (MLB), McDonald’s and Patagonia in the same sentence . . . or even in the same paragraph, for that matter. But this fall, I’ve...
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Why Simple is Best
It’s always good to have choices. Everyone likes feeling “in control” as they single out one particular preference among a larger group of alternatives. But, if consumers like to choose from among two...
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Five Tips to Optimize SMS Campaigns
SMS marketing is one of the most immediate and powerful ways to reach your customers, and yet it’s often overlooked, in deference to other more traditional approaches, like email. That’s potentially a...
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Marketing to Gen Y
One of the most difficult aspects of creating effective marketing strategies for Generation Y is finding two sources that actually agree on who this group represents. But because most agree they are...
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Big Data Pushback? 86 Percent of Americans Vote No On Tailored Political Ads
This election year, tailored political advertising is hot. Campaigns and other interest groups across the spectrum are combing through big data to identify and communicate the “right” message to the...
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Local is Going Digital
Image courtesy of stock.xchng Remember the Yellow Pages? It wasn’t all that long ago that a “local marketing” strategy depended on only a handful of essentials, like the phone book and a few...
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Rolls-Royce is Rollin’ with the Times
Rolls-Royce is one of the most recognized brands in the world, and this icon of engineering and luxury has stayed at the top of its market through recessions, depressions, wartime and peace. Over the...
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Marketing Saturation In Political Campaigns: How Much Is Too Much?
Image courtesy of Wikimedia Commons We managed to make it through the most ad-heavy election cycle of all time, with spend for television commercials alone reaching nearly $1 billion. As Americans...
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Gender Marketing: Is It Time To Go Neutral?
Last month, Hasbro announced it is introducing a “gender-neutral” version of the popular Easy-Bake Oven. Why? The decision was prompted by a change.org petition started by a 13-year old girl who wanted...
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Reaching Men With . . . History?
Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way...
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Getting More Teens Behind The Wheel . . . And Off Smartphones
Image courtesy of Wikimedia commons In the century since the Ford Model T’s trip down a dusty road designed for horse and buggy, car ownership and car culture in the US has exploded year after year....
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What “It Can Wait” Can Teach Data-Driven Marketers
The four top mobile carriers in the US — Verizon, Sprint, AT&T and T-Mobile -- along with several other organizations and companies, recently joined forces to address a major public safety issue....
View ArticleHow Facebook Hashtags Will Make Marketing Easier
If you use Facebook regularly, you’ve probably seen a friend include a hashtag in a status update or wall post. No doubt, whenever that happened, you’ve also wondered, “Why would anyone do that?” Sure,...
View ArticleWhy The C-Suite Is Like A Goat Rodeo (And How To Curb The Mayhem)
Is your C-suite getting more and more chaotic? Does it seem like people talk over and past one another, constantly scrambling from one idea to the next? Have you noticed that there doesn’t really seem...
View ArticleMobile Engagement: There Is MUCH More You Can Do
Businesses that want to succeed in the future need to develop effective mobile engagement strategies today. Consider two key points revealed in recent research: 1) Mobile provides tremendous...
View ArticleCats, Irons And Short Attention Spans: Four Lessons From Hasbro’s New...
Have you ever sat down to play a friendly game of Monopoly . . . and emerged, days later, in a haze of green plastic houses and railroad deeds, wondering why you were clutching a handful of fake $1...
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